01 — Logo System
02 — Color Palette
03 — Typography
BUILDING ARIZONA'S FUTURE
CAS Contracting delivers quality construction services across the state of Arizona, built on trust, precision, and craftsmanship.
04 — Logo Usage
Best for: Email signatures, website headers, letterheads, truck door decals, banners, and site signage.
Best for: Favicon, app icon, embroidery on hats/caps, watermarks, social media icons, and small-scale applications on light backgrounds.
Best for: Dark apparel, navy/black backgrounds, vehicle door decals on dark vehicles, and dark-themed marketing materials.
Best for: Hard hat stickers on dark helmets, dark uniform chest embroidery, and social media icons on dark backgrounds.
05 — Brand Rules
Place the logo on white, light gray, deep navy, or solid dark backgrounds for maximum contrast and clarity.
Always keep a minimum clear space equal to the height of the "C" icon around all sides of the logo.
Only use Navy Blue, White, or Arizona Orange when reproducing the logo. Single-color versions are preferred for embroidery.
Never scale the logo non-proportionally. Always hold Shift when resizing to maintain aspect ratio.
Avoid placing the logo over photographs, textures, or patterns that reduce legibility.
Never substitute the brand fonts or retype the logo. Always use official logo files.
06 — Applications
07 — Taglines